The American Independent Business Alliance (AMIBA) has developed a new guide to help independent business owners, localist advocates, and local officials promote local business and community wealth building. The guide outlines strategies to build successful “Buy Local” campaigns that encourage consumers to shop at locally owned stores. It includes tips and resources for campaign content development, message framing, targeted marketing, and execution.
This new guide offers ideas and advice on how to strengthen the local economy in your town through buying local, highlighting new entrepreneurs, investing locally, and more. With how-to tips, videos, and other useful resources, the Guide to Going Local provides tools in four key areas: building pride in place, fostering local entrepreneurship, buying locally and sustainably, and investing locally.
The American Independent Business Alliance (AMIBA) has developed a new guide to help independent business owners, localist advocates, and local officials promote local business and community wealth building. The guide outlines strategies to build successful “Buy Local” campaigns that encourage consumers to shop at locally owned stores. It includes tips and resources for campaign content development, message framing, targeted marketing, and execution.
This new guide offers ideas and advice on how to strengthen the local economy in your town through buying local, highlighting new entrepreneurs, investing locally, and more. With how-to tips, videos, and other useful resources, the Guide to Going Local provides tools in four key areas: building pride in place, fostering local entrepreneurship, buying locally and sustainably, and investing locally.
