Started in December 2005, Bank on San Francisco seeks to serve the "unbanked" by removing barriers that have historically prevented certain groups from accessing mainstream financial institutions. Working with local community organizations, credit unions, and mainstream banks, the program seeks to change bank products and policies to increase the supply of starter account options for this market, raise awareness among consumers about the benefits of account ownership, provide qualified San Franciscans with the opportunity to open low-cost, starter bank accounts, and provide quality financial education to San Franciscans. To date, the program has help open more than 25,000 new bank accounts.
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