As one of the area’s largest employers, Bon Secours Richmond Health System, augments its healthcare services by striving to address social and economic barriers to wellness in the community. To do so, it hired a “healthy neighborhood liaison” to engage Richmond’s East End community as part of their campus plans, and partnered with the City of Richmond and the Richmond Redevelopment and Housing Authority to host a series of public meetings to envision a safer, healthier, and more walkable East End. These efforts have helped spur the construction of new housing and a wellness center, as well as sidewalk and landscaping improvements. In 2011, Bon Secours Richmond partnered with the Virginia Local Initiatives Support Corporation (LISC) to establish an annual business plan awards program, Supporting East End Development (SEED). The program provides up to $10,000 in grant money to individuals looking to expand or start a business in the Church Hill neighborhood. Since the SEED program was established, Bon Secours Richmond has helped support the development of 14 businesses in the East End, including a trash service, coffee shop, a bakery, a hair salon, and a janitorial service.