Just Coffee Co-op was established by Madison residents frustrated by the exploitation experienced by small Zapatista coffee farmers in Chiapas, Mexico. Today, Just Coffee has 20 worker-owners who are committed to providing customers with quality coffee and showing where it came from and who grew it. To ensure transparency, the co-op started a “transparency project” in 2006, which aims to publically highlight their operations by posting contracts with farmers, prices paid, profit and loss statements, and related documents online.
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