Founded in June 2004, the Sustainable Food Lab (SFL) is a consortium of 70 businesses and organizations across three continents that is committed to moving sustainable food from niche to mainstream. Utilizing a methodology that encourages cross sector dialogues, an openness to new ideas, and even admitting that one does not have all the answers, SFL is committed to developing a food system that consumes natural resources at the same rate of recovery. Current priorities include assembling a diverse team of experts to develop incentives for large-carbon agricultural practices, working with a select number of U.S. companies to increase regional food marketing, and creating new market connections between multinational food companies and small-scale farmers in Central America and Africa that better compensate farmers.