Founded in 1957 as University Circle Development Foundation to administer the first Master Plan for the University Circle district, the group was restructured in 1970 as University Circle Inc. (UCI) so that it could have a more pro-active role in the area’s development. In 2007, UCI launched a Five-Year Action Plan focused on building a safe, clean, and attractive neighborhood on the foundation of the University Circle anchor institutions and partner businesses. To do so, its current work includes facilitating, supporting, and leading economic development initiatives; providing the direct services needed to maintain a clean, safe and attractive district and to help its partner organizations save resources (e.g., cooperative purchasing); and advocacy to attract more people to the district.